Homework Week 12 Defining Your Ideal Client
Focus on the people you want to attract to your business and they will come.
Christine Joy
- Your Ideal Clients are the ones that make you happy when you deal with them
- Remember that you are a business, not a volunteer, and this means you need to make a profit
- Write out a list of the characteristics of your favourite clients
- Write out a list of the characteristics of the clients that you can't stand
- Compare the two lists and better clarify what makes an ideal client for you so that you can better answer the question when you are asked
- Find the common characteristics of your ideal clients. Age, location, occupation, association, political beliefs, etc. Knowing these factors makes it easier for you to find more of them
- Participate in the call and ask questions
While the main theme of this book is knock your socks off customer service, it also talks about your ideal offering and your ideal customer.