Homework Week 13 What is Your Why?
With the right people, culture, and values, you can accomplish great things.
- Tricia Griffith
- What is your WHY for why you are in business?
- TED Talk: How great leaders inspire action
- Values are the compass that let you know when you are on or off course
- Knowing your values makes it much easier to make decisions
- Vision is your big picture. What is the perfect vision for your company five years down the road, ten years, 20 years?
- Your vision covers things like your customer base, company reputation, income level, employee relationships, impact on your community, etc
- Mission is the feeling you want your customers to have after interacting with you and your company. It is not dependant on your product or service because you can always change directions and still fulfill your mission
- Once you are clear on your WHY it is a thousand times easier to find and attract your ideal clients
- Ask yourself these three questions: What do I love? What breaks my heart? What pisses me off?
- Participate in the call and ask questions
While the fantastic TED Talk scratches the surface the book goes deep into the heart of WHY matters. By fully understanding our WHY and being able to articulate it our marketing does what it is supposed to do: help us attract an unlimited supply of our ideal clients.