Homework Week 14 Branding A brand is not just a logo, a website, or your business cards ... it's an experience. Unknown Do all of your marketing points have a consistent look and feel? Webiste Social Media Business Cards The look and feel of your business space / office Your dress code (personally and for any staff) Is your marketing message / story consistent and understandable? Is your marketing message / story in plain, simple English? Is the custormer the Hero in your marketing story? Does your story lead your ideal client through the process and to becoming a client? Do you have a definite call to action and is it easy for your ideal client to act? Participate in the call and ask questions Branding Checklist Marketing Storyline Have a fantastic week and Kick Some Ass!