Homework Week 15 Unique Selling Proposition Don't just say what you do well, show what you do differently. Jack Hanson Definition of Competition: Someone that is willing and able to consistently perform at your level or above. Anyone else is either playing a different game, a target, or someone to mentor What makes you exceptional? Are you fun, experienced, specialized, fast, all encompassing, full service, etc? Are you successfully expressing this in your marketing story? Participate in the call and ask questions Unique Selling Proposition Have a fantastic week and Kick Some Ass!