Homework Week 15 Unique Selling Proposition
Don't just say what you do well, show what you do differently.
- Jack Hanson
- Definition of Competition: Someone that is willing and able to consistently perform at your level or above. Anyone else is either playing a different game, a target, or someone to mentor
- What makes you exceptional?
- Are you fun, experienced, specialized, fast, all encompassing, full service, etc?
- Are you successfully expressing this in your marketing story?
- Participate in the call and ask questions