Homework Week 23 Database Basics
How you gather, manage, and use information will determine whether you win or lose.
- Bill Gates
- The most valuable asset your business has is its database
- A database is the information you keep on your customers, your prospects, and your suppliers
- It allows you to run reports that help you better serve your customers, bring in more business, and let's you cross market
- Your database is only valuable if you use it, not just collect data and let it collect dust
- Participate in the call and ask questons

If you want to learn about the amazing power of properly using a database, read Chapter 7: How Target knows what you want before you do.